BY MAY 2012, APP USE SURPASSED MOBILE BROWSER USE — 51.1% to 49.8%
With users moving from their browsers to apps, it makes sense for businesses to strive to meet consumers in that arena. An app icon on a user’s home screen creates top of mind awareness, generating valuable “eye time” with customers by keeping a businesses logo and branding in front of them.
A Qmania powered app works much like a custom magazine: it offers news, information on upcoming events, and advertising for businesses; and like a magazine, these elements can be monetized.
A Qmania powered app offers these distinct advantages:
1. Lower Cost of Entry
- No printing, inventory and distribution costs associated with physical magazines.
2. Static yet Dynamic
- Unlike a physical publication which has a circulation lifecycle, a Qmania-powered app will always reside on a user’s phone.
- Updates, meanwhile, can be made to the app at anytime using Qmania’s web-based app administration system in real-time. No more waiting for the next print cycle.
3. Lower CPM
- Targeted physical and digital marketing makes downloading the app quick and easy, making CPM affordable.