In the past, Popeyes Chicken Hawaii franchise was not able to accept mobile coupons due exploitation and fraud issues. With the proprietary Qmania Deal Redemption System, Popeyes can track each redemption, including details such as time and date redeemed, the location the deal was redeemed, and which deals were performing the best. In addition, Popeyes can set and control the way their deals are redeemed, giving them the ability to offer aggressive “one-time-use only” deals to incentivize customers to become “followers” of their mobile deal campaigns.
Focused on creating an on-going connection to their customers to gain long term promotional advantage, Popeyes launched their aggressive Qmania powered mobile deal campaign utilizing POP, such as posters, cards, flyers, re-usable stickers on cash registers, and table tents, as well as leveraging their traditional media outlets to push customers to become loyal mobile “followers.” To Popeyes management’s delight, the results have been a complete success.
Currently, Popeyes is planning to utilize the latest proprietary Qmania feature: deals and connection via SMS shortcode texting. Quick and simple for both smartphone and non-smartphone mobile users, the Qmania deal text, verification, tracking, and customer connection feature is the latest one of a kind proprietary feature that Qmania has to offer in mobile campaigning.